Revived Warehouse keeps packing 'em in
Revellers at The Warehouse Project
THERE’S no denying the huge impact that The Warehouse Project has had on the city since it re-opened its doors once again back in September.
And Tens of thousands of clubbers from all over the country have poured into the underground bunker to see some of the country’s biggest acts play its now hallowed arches.
As the temporary club space approaches mid-season we thought we would talk to the club’s promoter Sacha Lord-Marchionne to see how things are going in deepest, darkest Piccadilly.
“Standing outside the club every night as I do gives me a real insight into how the place is working,” explains Sacha to CityLife.
“When we started in 2006 people were a little sceptical as to whether the venture was ever going to be a success at all and they did things like hold back getting tickets until the last minute, etc.
“Now we seem to be something of an institution that people really enjoy.
“So much so, that every event is now sold out – right up to Boxing Day!”
Reputation
Regular readers will know Sacha’s reputation in the city as a fairly fearless entrepreneur taking on varying projects and making them highly successful.
Combine this savvy with the relentless high quality bookings of creative and musical director Sam Kandel and you have a pretty fierce set up.
“It’s not all about just taking over the city for a few months of the year though,” counters Sacha.
Stronger
“Now that we have two rooms we’ve made sure that we’re bringing in young DJs and promoters from around the north west, which I think makes us stronger.
“People like Dirty Analogue and Naïve Melody are a great asset to what we’re trying to do.
“I think Sam has done a really good job mixing the new school with the old school.”
What’s interesting about the choice of line-ups is the way in which Sam and Sacha have decided upon acts that, though famous, have remained intriguing.
Artists like Basement Jaxx, Jeff Mills and Squarepusher may have been around for a long time, but they still have a lot to offer. There’s next to no dead weight at any of the line-ups.
“I agree,” says Sacha. “Richie Hawtin is a great example of this and I know that was an event that Sam was particularly pleased to secure.
“So much techno music hasn’t really progressed in the last few years, so it’s great to be able to champion an artist in their tenth anniversary who’s still creating good music. And of course selling out the night as well!”
This weekend sees John Digweed and Luciano make an appearance, while on Saturday Manchester’s Ape take over for a breaks and beats spectacular with Jeru The Damaja, Beardyman and DJ Yoda.
Another sold out event? . . . Naturally.
The Warehouse Project, Piccadilly Arches, Manchester, on Friday, November 21 and Saturday, November 22.
Published: Thu, 20 November, 2008
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