CityLife

10 Reasons To Live - Pretty Girls Rule The World (Easy Money)

THE debut single from Liverpool's 10 Reasons To Live is a searing commentary on society's vapid obsession with looks and skin-deep beauty, taking barbed satirical swipes at a cynical print and screen media which offers style and glamour over substance and thought as a role model for impressionable young women.

Not really. It's actually a big, dumb, cheesy rock do about how brilliant the lovely laydees are that would be more at home in the eighties with an accompanying video where Tawny Kitaen romps in her nightie on the bonnet of a car.

Not that there's anything wrong with this - some of my very best friends are Def Leppard albums - but David Wilcox's cod-American delivery of lines like "I said you all look pretty fine to me" and "An' she's got a ticket to ride…" is enough to grate cheese and listener's brains alike.

There's promise here in the catchy pop-rock guitar riffing and head-bobbing rhythm section which has already earned them high-profile stadium support slots with Bryan Adams; but this single presents them too much in The Darkness mould of tongue-in-cheek pastichery and I have a strong feeling that it doesn't do their abilities justice.

Released on July 30.

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